Why Pharma Needs to Lighten Up and Have a Sense of Humor
By DJ Edgerton (@wiltonbound) I think we can all agree that Tourettes syndrome (TS), which affects 3 out of every 1,000 children in the United States, is no laughing matter. But I gotta tell you…this...
View ArticleIssues in DTC: New Approaches to Patient Compliance
By Kimberly Reyes (@CommDuCoeur) Patient compliance continues to be a major threat to healthcare, and a big concern for the pharmaceutical industry. Non-compliance has been proven to negatively impact...
View ArticleIssues in DTC: Social media and mobile technology
By Todd LaRoche (@toddlaroche) Will social media be a category killer, crushing even mobile technologies? Thats an unlikely reality especially if the FDA continues delaying the announcement of new...
View ArticleDoes the Problem Hold the Solution?
by Briana Campbell (@MsMatchGirl) People like to make out that the issues surrounding pharmas involvement with social media are extraordinarily complex. Im not so sure. Its over-simplistic – but still...
View ArticleDTC is Just Around the Corner
As we prepare for this year’s DTC conference in washington, we wanted to share one of our favorite interviews from last year’s conference. Here’s former Governor and Presidential candidate Howard Dean...
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